Health Care Consulting: “Electrify your Strategy!“

Evolving Innovation Workshop
Change & Leadership
Expert Panel Facilitation
Competitive Simulation
CI Project
Strategic Brainstorming

How do you build up and expand your competitive advantage? What would you need to change in your current strategy, in order to match successfully your ambitions and plans? How can you use the resources in your organization more extensively? Which innovative solutions would you need to develop to best acchieve your business mission?

FREUND INSPIRED MOVE offers adequate formats for such and similar questions to find innovative solutions to your individual problem with their subsequent implementation. With profound Health Care and Life Science industry knowledge we support our clients in addressing the challenges that impact today's industry. With “Electrify your Strategy” effective services are compiled, which mobilize new energies.

1. Strategy & Process Support and Interim Managment:

Do you need seasonal project support? Do you have a high demand peaks? Do you have projects, which can't cover internally?

Do you need management of temporary open positions in Marketing / Commercial?

Effective service during peak times and in cases of short-term vacancies
Hands-on support of your projects
Strategic and operative
Executed nationally and internationally in English and German
Outcomes: Performance, the edge, structure and “get things done“

MARKETING PROJEKTS:

Planning Workshops: vision, strategy, brand and portfolio
Support Product Launches: pre-/post marketing authorization
Competitive Launch Preparation: for your own launch and preparation for a competitor launch
Commercial Strategy: cross-functional workshops and business planning
Develop and implement successful tactics for already launched products
Support strategy refinement and re-positioning activities
Portfolio Management: product-life-cycle management; service optimization along the patient pathways

COMPETITIVE INTELLIGENCE (CI) PROJECTS:

Competitive Intelligence is the knowledge about the competition and one of the key success factors for the future of your company and your products. CI enables you to shape your international strategies and local tactics for success.

FREUND INSPIRED MOVE guides you to maximize your CI input and strategic output:

Set up and optimize CI structures in your company
Who is involved? – national/international, different functions
What are the elements of CI? – data gathering, analysis, interpretation, dissemination
How do you conduct CI? – usage of different sources and instruments
Integration in strategies and tactics
Protect your company

2. Design & Facilitation of Workshops:

Relating to the topics Innovation, Marketing and Competitive Intelligence we develop tailored workshops fitting to your specific challenges.

The workshops are very interative. The cross-functional teams get to higher solutions: The total is greater as the sum of their parts.

The workshops give enough space for creative input and at the same time they include an implementation part in order to clearly structure the action items and next steps.

They are executed nationally and internationally in English and German.

INNOVATION:

Why are new products not enough? There are many companies with outstanding technological products. Why do prominent companies, which have been known for their innovative products for years, suddenly lose their competitive advantage?

They have lost their capabilities of marketing their former innovative strengths. The answer is simple and painful: these companies have failed to adapt their business models to the changing environment.

Do it differently! We advise and accompany you: In future, competition will take place between business models and the capability of effective collaboration, and not just between products and technologies:

Innovation along the “9 Levels of Organizational Evolution” to evolve the innovation culture, mind-set and structure. In my BLOG article “Game-Changer or Improvement Seeker – the colors of innovation” I explain, how you can develop the innovation power in your organization, your team and yourself successfully.
Megatrends - Bridges to the future: Connect the dynamic future scenarios with your latest market insights.
Business Model Innovation: Finding new business model patterns in order to respond to challenges in completely new ways. Therefore business models of different industries are investigated and transported.
Competitive Simulations: Walk in the shoes of your competitor and simulate the competitive situation. Use this highly effective workshop as an innovation tool instead of a protective measure.
Outcomes: Outstanding innovation and innovation culture at a whole new level

COMPETITIVE INTELLIGENCE:

In competitive simulations / competitive workshops the specific competitive situation or environment gets simulated. The following key success factors were identified. FREUND INSPIRED MOVE helps you with:

A thorough scenario design
Motivated cross-cultural and cross-functional teams
Inspiring facilitation and „Out of the Box“ thinking
Challenging and promoting expert panel
Precise „Pre-read“ for the participants

MARKETING / COMMERCIAL STRATEGY:

Would you like to shape your vision, brand or portfolio new or differently? How does your competition look like? What are your motivations and resources?
Do need support in indentifying gaps and their concrete problem-solving?
We provide market expertise in the Pharma/Biotech and Medtech Industry.
We offer interactive and cross-functional workshops for the topics vision, brand, portfolio and commercial strategy.
We guide you starting from your specific situation with inspiring and analytical tools to create your new implementation.

3. Impulse Session – Generating Momentum

Do your thoughts go around in circles? Or are your ideas for new projects always similar again? Or did you just get stuck?

Sometimes a new impulse is needed. At the Impulse Session we focus on your tangible topics or projects in the everyday business- and leadership life. Especially effective, if you would like to start a new project or an important project suddenly got stuck.

We support you as pragmatic sparring-partner and co-creative think-tank:

Meta Consulting: Clarity about the exact questions and goals of the project.
Inspiration & Co-Creation: Are you working on a concrete project? Is the inspiration missing - the pivotal impulse for the kick-off or the next level? With co-creation we develop the solution and set the project rolling (again).
Structure & Roadmap: Do you have ideas, goals and wishes – but somehow not everything is clear? We care for your clarity! We structure and develop a roadmap for your implementation.
Double-Check: Is everything rather clear?! Would you like to have an external perspective? Or would you like to make sure, that you thought of everything? Together we think of everything.

The Impulse Session is an effective momentum-generator, which gets you back to your capability of acting within a short time-frame:

In 1,5 hours or a 1/2 day you generate fresh momentum for your projects
For consulting newcomers or experienced managers as well as for a fresh impulse within an on-going consulting process
Outcomes: Kick-Start and overcoming obstacles & stuck states

Leverage our competence for moving forward!